The art of SEO can be learned, but you´ll find hurdles and roadblocks on the way. This article is about SEO mistakes that you should try and stay away from.
When you create your site´s content, don´t make the mistake of overusing certain keywords. If you want to avoid problems, maintain a keyword density that doesn´t exceed 5%. The search engines don´t like to see keywords repeated too often and when they see this, it could make them see your site as low quality and your rank will suffer. It´s also essential to keep your keywords relevant to your site´s main theme or niche. And when you feel the need to re-use the keyword, try using its synonyms instead because this would give you thumbs up with the search engines, since they use a technology called LSI or Lateral Semantic Indexing. The search engines are likely to notice it if you are guilty of keyword stuffing on your site, and it won´t be good for you. Your usage of keywords is extremely important, so you should always do it with awareness. Poor quality content, either because it´s irrelevant or not having the right keyword density, will only harm your site. Make sure your most important keyword appears in the title and first sentence of your content. This is how you achieve high rankings that you will be able to hold onto. Don´t make the mistake of only paying attention to outbound links and forgetting about internal links. The search engines are impressed by sites that make good use of internal linking (such as Wikipedia), so you should do this as much as possible. There are many reasons why search engines favor sites that have good internal linking but the biggest is that when you have a good network of internal links, it shows that your site is resourceful and people will be able to find what they want on it easily by following these links. Simply place your chosen keywords in anchor text and create a link that points to another page on your site. For this to work, though, you can´t just add links wherever you feel like it. It´s essential that your internal links are logically arranged in a way that does not confuse either people who visit your site or the search engines.
Don´t be tempted to make the mistake of rushing the link building process, getting too many in a short time. This might look like a smart move but in actuality it will only get you in trouble. You should always build your backlinks in a manner that looks normal, not getting a huge number at one time. Violating this rule is the reason many sites get de-indexed or lose their ranking. When you build links fast, you send out a red signal to the search engines and basically tell them that you´re spamming. You will get much better results by abiding by the search engines´ guidelines.
In summary, the above SEO mistakes are quite common and they can really slow down the progress of your online business. If you want to find success with SEO, you simply can´t afford to make mistakes like these.
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